It's sometimes easier to spot when you've strayed into extrinsic values in your communications and harder to figure out what a powerful intrinsically valued communication looks like. Well, here are a few examples of communications we think have done an amazing job of engaging various intrinsic values powerfully.
As you watch them, consider these two questions:
- At what points of the video do I feel particularly emotional?
- What specific values does the communication tap into when I feel those emotions?
There's a lot to be said for the creativity in these videos. But don't let that turn you off. You can do it to, if you try. Yay!